The secrets of the profitable future of sleep

The quest to achieve the perfect sleep routine is now big business. Here is why this money generating quest will make us lie awake all night worrying.

An optimal sleep

It seems that sleep is the new frontier in fitness. For instance, do you follow all of these recommended sleeping activities?

  • No coffee after noon.
  • Eat dinner by 6pm.
  • No blue light after 7pm.
  • Get a good amount of natural sunlight during the day. This will help your body regulate your sleep pattern.
  • Meditate for 30 minutes.
  • Keep the temperature in your bedroom relatively low; about 19C.
  • Avoid alcohol.
  • Open your bedroom curtains before you hop into bed, so that the sun, and not an alarm, is what rouses you in the morning.

Also, don’t forget to take a hot bath. As the bath itself will relax your body and mind. And, of equal importance, the drop in body temperature that results from your exiting the bath will induce a feeling of drowsiness.

The importance of sleep

Whenever you don’t get enough sleep, the pressure in your veins goes up. Not only that but even losing one or two hours of rest will have an effect. It might take a while, but, eventually, these instances of increased pressure take their toll: the walls of your blood vessels become stretched and damaged.

People boast of sleep hygiene routines. They invest in every manner of new gadget. Why not buy a smart pillow and a white noise machine? Or invest in a mattress-chillers and some sleep-tracking apps? By 2020, the market for sleep tech is set to be worth $81bn.

The quantified self

You can see why quantified self techies love all this. After all they’re suckers for anything that can be fed into a personal digital analytic dashboard. Applying this to their personal lives is a logical next step. It also fits with Silicon Valley’s cult of productivity and its constant search for life hacks. A never ending quest to enhance cognitive performance. A quest to adopt the perfect diet and health regime.

Saving precious minutes by (like Steve Jobs) wearing the same outfit every day; these aren’t enough. If you really want to beat the competition, you’ve now got to achieve the perfect slumber. Even if that does mean lying awake all night worrying that you’re not sleeping as efficiently as rivals.

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Photo by bruce mars on Unsplash

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